Rima is a key team member who identifies and matches the most suitable international hotel brand for each project, based on its concept, location, and long-term goals. She ensures the ideal alignment between the investor and the brand by analyzing global brands' standards, operational requirements, and market expectations.
She manages all communication and coordination with regional brand representatives for projects that can be developed in different countries. Her fluency in five languages ensures a seamless, clear, and professional information flow with international teams.
Acting as a strategic bridge between the investor and global hotel brands, Rima leads the entire branding process, from the concept phase through to the contract, establishing sustainable and mutually beneficial collaborations.
